Self Licensing Made Easy
What We DoMaking the move to become self-licensed can be daunting, but partnering with My Dealer Services has been one of the best decisions we’ve made as a practice. They provide everything you’d expect from an Australian AFSL—compliance support, systems, technical guidance, revenue payment and more—without the red tape or restrictive oversight that often comes with being tied to a traditional AFSL. What sets them apart is the freedom they offer. We’re not being told what products to use, how to run the business, or pressured... read more.EQ Wealth
How We Can Help You
At My Dealer Services we help financial advisers become self-licensed and then provide them with the compliance, business support and community of a dealer group without the constraints or conflicts.
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Self Licensing
Applying for an AFSL/ACL through ASIC can be a confusing and time-consuming process. We are here to help.
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AFSL Management
We have tailored ongoing support packages designed to build compliance frameworks into your business.
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Integrated Partners
We have hand selected a network of integrated partners offering a range of exclusive deals for our clients.
What our customers say about us
We take pride in delivering expert financial compliance solutions that businesses can trust. Our clients value our deep industry knowledge, commitment to excellence, and personalised support. Don’t just take our word for it—see what our clients have to say about working with us.
Troy Gudgeon (Director & Financial Planner)
Wealth Designers Advisory
"Setting up and applying for my own AFSL seemed like a complex and daunting process—until I found My Dealer Services. From the moment I engaged with Alex, & the MDS team they provided expert guidance & assistance, making every step feel straightforward and seamless. Their hands-on approach ensured that all compliance requirements were met with ease. The ongoing support they provide is second to none—whether it’s navigating regulatory updates or managing the AFSL effectively, MDS is always there to help. I can confidently say that without their expertise and dedication; this journey would have been much more challenging. If you’re looking for a professional and reliable team to assist with setting up your AFSL, look no further than My Dealer Services!"
Gray Foreman (Director of AFSL)
Lifetime Financial Pty Ltd
"We have been working with My Dealer Services for around five years now and I am very happy to endorse their services. I have found them to be friendly and very responsive to queries. There is a consistent flow of relevant information that allow us to efficiently keep up with industry trends and regulatory requirements. We especially appreciate the way that MDS work with you as opposed to dictating business processes. I feel very lucky to have found them!"
Naz Pochynok & Julien Renard (Directors & Financial Advisers)
ASO Wealth
"MDS made the process of setting up our AFSL seamless. Their expertise gave us complete confidence handling the requirements, compliance, and paperwork with ease. Their ongoing guidance—covering best practices, hiring, audits and compliance—has been truly invaluable . Beyond that, MDS introduced us to a network of trusted industry professionals, helping us build a solid foundation for long-term success. With MDS by our side, we not only feel empowered about the future but also have the assurance of a trusted partner."
Jordie Hills (General Manager)
EQ Wealth
"Making the move to become self-licensed can be daunting, but partnering with My Dealer Services has been one of the best decisions we’ve made as a practice. They provide everything you’d expect from an Australian AFSL—compliance support, systems, technical guidance, revenue payment and more—without the red tape or restrictive oversight that often comes with being tied to a traditional AFSL. What sets them apart is the freedom they offer. We’re not being told what products to use, how to run the business, or pressured to meet the licensee business standard requirements that are so often linked to the shareholder KPIs, rather than what is best interest of the client. Instead, we’ve found a true partner who supports our growth, respects our autonomy, and provides the backbone we need to remain fully compliant and confident in our practice. If you’re thinking about stepping away from the traditional AFSL model but still want all the support and infrastructure you’re used to (plus more freedom), I highly recommend My Dealer services."
Andrew Ledingham (Director) and Michael Harvey (FInancial Adviser)
Financial Streams
"We are extremely satisfied with the partnership with My Dealer Services over the past two years. The proactive relationship and support provided by Alex, Tom, and Ash have been instrumental in our business operations. The team at My Dealer Services is commended for their industry insight and clear guidance on operating a financial services license. Alex is recognised as a thought leader, and Tom's industry experience has been valuable in supporting Financial Streams' progression. The partnership is appreciated for its transparency and lack of alignment with product manufacturers or institutional licensees. I would highly recommend a conversation with Alex if you are looking at running your own license."
Jodie Douglas (Principal Financial Adviser)
Mad about Life
"The My Dealer Services Team brought our ultimate business planning goal to life back in 2021, they helped us to apply for our own AFSL and with so much ease it was approved by ASIC very efficiently! The whole process was made simple by Alex, Tom and the team along with their trusted Network of professionals for PI Insurance, Accounting and Auditing! Thank you for helping us to provide great advice, knowing we are well supported! Fast forward 4 years and we haven't looked back; it was by far the best decision we ever made in business to become self-licensed and with the support of MDS to manage our ongoing compliance and business support needs along the way. We feel very confident with MDS by our side! I highly recommend MDS for your AFSL application and ongoing compliance & consulting needs. They are the only brand we think of when we hear the words self-license, AFSL compliance and support!"
Helping you to succeed
My Dealer Services we help advisers become self-licensed and then provide the compliance, business support and community of a dealer group, without the constraints or conflicts.
With more than a decade of experience managing applications, servicing a nationwide client base and having helped over 400 licensees with their ACL / AFSL licence, you can be confident we know what we are doing.
Industry Leader
We are at the forefront of financial services compliance, setting industry standards and delivering innovative solutions.
Years of Experience
With more than six decades of combined industry experience in our team we have the expertise to help businesses navigate complex regulatory landscapes.
Recommended by clients
Our clients trust and recommend us for our proven track record in ensuring compliance, mitigating risk, and delivering exceptional service.


